Client experience strategist & certified Dubsado specialist

If your messy business operations are holding you back from doing the real work (i.e. helping real humans do great things), then you’re probably losing clients because of it too

Turn your client journey into a seamless, on-brand experience–where every part of your process feels intentional, easy, supports your clients and creates space for your business to grow.

You’ve built a brand that turns heads—the visuals, the voice, the vibe.

Through the window, it’s giving Christmas at Liberty’s. But step through the door… and the magic starts to fade. Another off-brand Google Form. Patchy processes and a journey that doesn’t live up to the promise. What once felt exciting becomes forgettable. Clients hesitate. You’re stretched too thin. And neither of you are getting the experience you imagined.

This is where I come in.

To redesign your client workflow from the inside out, so it feels just as elevated as the brand they bought into. So you can stay focused on the big vision, with systems that expand your capacity and build real trust.

If you’re here...

...chances are you’re in one of two camps.

You’re stuck in the shallow work.

The brand is strong, but your days are filled with emails, tweaks, and tasks that drain your energy. You’ve got big ideas, but no space to action them. You’re busy, but not moving forward.

You’ve exceeded your own expectations and have grown fast.

The enquiries are coming in. Your brands getting attention. But your systems haven’t kept up — and now things are starting to feel a little hap-hazard

“I would not be able to be where I am with my company right now if it weren’t for Emma.”

“She is able to take your business —and what was my mess of a business on the backend— and completely reorganise everything you do, from the way you approach your clients and the way you structure your every-day. I have made a lot more money since I’ve been working with her. I’m able to lock in a lot more clients.”

Nicole Bono Founder of Bono Events International

Let me tighten up the behind the scenes of your business.*

That’s gonna leave you less swamped and give you space for the creative bits. The bold ideas. The reason you started this business in the first place.
And your clients? They feel looked after from the first click. Win win, everyone’s happy.

*We’re not just talking admin. Think intentional Dubsado set-ups, branded client communications, clear systems, and thoughtful automations—all designed to carry your brand through to the very last touchpoint.

  • For service providers who’ve outgrown their DIY setup and want a smoother, smarter client journey. This is a done-with-you strategy session to map out your client experience and design one seamless workflow that delivers your services with clarity, confidence, and zero chaos.

    How it works

  • For service providers who want high-touch client relationships without the admin overload. This is a done-for-you Dubsado setup, built around your client journey. Think strategy, automation, and design that do the heavy lifting for you.

    Tell me more

  • For brands who want to stay top-of-mind—with a system that actually works. Automated welcome sequence, custom newsletter template, and a slick marketing funnel to keep your subscribers engaged and your email game just as elevated as the rest of your client experience.

    Let’s get started

  • For service providers in transition — rebranding, refining, or finally ready to feel in control of their operations.

    This is your tailored, done-for-you systems experience. Together, we’ll map, design and build every stage of your client journey so your operations feel intentional, aligned, and built to support the next evolution of your brand and services.

    Let’s level up

WHY WORK WITH A CLIENT EXPERIENCE STRATEGIST

What working with me really gives you.

Preparing you for growth

I’m not just helping you maintain spinning plates. I’m here to prepare you for the future challenges you didn’t know were coming (so you can breeze through without a hitch).

Putting your clients first

Every contact point is considered from the point of view of your audience and ideal clients, to ensure the experience they’re getting is slick. We want them to be excited to get the work done, not burdened.

It’ll all feel like your brand too

Bringing both strategy, tech and design skills to the table means you can be sure everything not only works seamlessly, but feels exactly like your brand.

  • "If you are considering hiring her I would do so immediately - your business can only benefit.”

    “Emma has been consulting for YellowWood since September 2023 and I do not exaggerate when I say that she is an integral part of our business, offering both strategic and practically applied solutions to our business challenges, helping us to grow and prosper in a competitive market. Emma's business acumen, wide-ranging skillset and natural ability for hard and more importantly 'smart' work breathes life into any project to which she applies herself, effortlessly inspiring work colleagues and giving confidence to clients who immediately recognise a safe pair of hands.”

    Sam McManus, MD, YellowWood Adventures Limited

  • "She was an absolute dream"

    I worked with Emma to get Dubsado set up for my accounting business. She was an absolute dream to work with from start to finish. She really delved into my customer journeys to understand what I needed and how to add value. Her attention to detail is magnificent and it was these small touches that really made the difference. After she had set up Dubsado she sent me training videos and invited me to start her 14 day challenge.

    Anastasia Miller, Founder of Hummingbird Finance

  • “Emma Wilkens is a complete godsend”

    My business had a few tweaks needed to fine tune how we operated more smoothly, and the 'tweaks' weren't easy to navigate, but Emma did so with ease and efficiency. Since investing in Emma as a Dubsado expert helping us build our brand on this platform has saved us time and helped us to grow. She is an absolute superstar and I am so pleased we found her, I can not recommend Emma and her services enough.

    Lucy Eden, Founder of Be In Your Element Events

  • "Emma is simply amazing"

    She completely understood my business and really listened to what I wanted. Nothing was to much trouble and I had full confidence she would deliver exactly what I wanted, and she did, and more! I recommend Emma wholeheartedly and am so pleased I found her fabulous business.

    Tony Dunn, Founder of Tony Dunn Flowers

  • "Emma has been an incredible support"

    Emma has been an incredible support to my business and she got all of my systems set up on Dubsado to make my client experience more fluid and enjoyable. Running my business has become so much easier. She has also done great work on my website, I would thoroughly recommend Emma for her Virtual Assistant Services.

    Chris Hall-Franzkowiak, Founder of Between Tracks Media Productions

  • "It’s so helpful having her by my side"

    Emma is innovative, intuitive and I highly value her passion and creative input to make suggestions in my business to consistently drive it forward. Emma thinks in a very logical way and understands the best way to create processes and develop the customer journey in a new fresh way. I love the fact that she is systems and tech minded as to me that felt like a solace in the oasis of craziness and it’s so helpful having her by my side so I can have more space to think strategically in my business.

    SAMANTHA CLARKE, AUTHOR, TEDX SPEAKER

  • "The content she produces is flippin’ brilliant."

    “Emma is the silent but deadly kind—she’s the sweetest person to work with but the content she produces is flippin’ brilliant. I’d really consider Emma a good friend now, having worked with her last year on a number of projects. I’d never really considered how my forms and information gathering from clients can totally change the way they feel about working with me. Her head was full of wonderful ideas to streamline this for me AND make it intentional.”

    ALICE BROWN, DIRECTOR OF Seventh wave stories

Let’s anchor down all those to-dos whizzing around your head.

This is your chance to offload what’s eating up your time and get clear on what needs to shift. I’ll follow up with a custom proposal tailored to where you’re at, with the best course of action, so you can redirect your energy into the parts of your business that are built for growth.

Your friend & wing-woman, Emma.

All my life I have been “the organiser”—it’s an impulse I can’t control.

I’ve been an operations manager, personal assistant, HR executive, travel specialist and events coordinator.

Every role had one thing in common: chasing efficiency inside organisations that resisted change.

Which is why I love riding solo—I get to work with people who are eager for change. People who feel the ripple effect of running things efficiently, and know how much smoother life can be when systems are actually on their side.

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