When it’s time to climb out that admin hole & step back into your CEO role
Fire up your creative-thinking-brain (again).
You don’t need to be an organisational wizard or love tech to run a seamless, client-first business. But you do need systems that support you (not the ones that just drain your bank balance and make you want to frisbee your laptop out the window).
If you’re here...
Chances are you’re juggling three different ways of doing the same task.
The brand looks slick. The enquiries are coming in. But behind the scenes? It’s patchy, manual, and messy—like you’re stuck in that never-ending to-do déjà vu, and burnout is lurking in the wings. You’re not failing—you’re just doing it all without the right structure behind you. This is where I slide into the picture—pot of Earl Grey in hand, strategy hat firmly on.
I’m Emma, a Client Experience Strategist and Dubsado Certified Specialist.
I’ve always been drawn to the inner workings—the stuff most people avoid. The processes, the communication gaps, the “why is this still a manual task?” moments.
I’ve worked across HR, operations, and travel and events management, and in every role, I saw the same thing: talented teams pouring everything into delivering a high-level service, but crumbling behind the scenes because the structure couldn’t keep up. There was always red tape. Resistance to change. Big visions buried under clunky, outdated systems.
Which is exactly why I love working with founders who actually want things to run better. People who feel the ripple effect of systems done right. Who know that structure doesn’t kill creativity—it fuels it.
Now, I bring that same clarity and strategy into passionate, service-led businesses.
Because it shouldn’t take a corporate budget (or a full ops team) to have systems that reflect how brilliant your work really is.
Whether you’re mid-rebrand, shifting direction, or simply stretched too thin, I’m here to help you restructure your business operations so it feels calm, clear, and genuinely aligned with the business you’ve grown into.
Yes, I’m certified in Dubsado. But more importantly, I’m deeply invested in making sure your clients feel taken care of—and you feel like you can breathe again.
Expert in tools like
Let’s start simplifying.
I had this lightbulb moment when I was trying to plan my DIY wedding.
I was handing over big deposits to businesses that couldn’t even answer an email. I spent weeks chasing details, double-checking everything, and lying awake wondering if anyone was actually going to show up.
On the day? They delivered a next-level service.
But leading up to it? I felt stressed, unsupported, and full of doubt.
And that’s the disconnect so many businesses don’t see. Even if you do great work, a shaky client journey makes people question their decision, long before you’ve had the chance to impress them.
So now I build systems that ensure your clients never feel that way.
Clear, warm, branded touchpoints. Seamless memorable onboarding. The kind of experience that makes clients rave about you without you having to ask.
Ways I give you back your brain space
Here’s were I come in:
Streamlining & simplifying your client journey (so you stop firefighting)
Mapping strategic workflows that scale your capacity—not your hours
Designing on-brand automation that feels personal, not robotic
Full Dubsado setups done-for-you, with every touchpoint aligned to how you work best
Designing custom email marketing systems—welcome sequences, automations, and newsletters that keep your audience engaged (and coming back)
Setting up systems like Zapier, Asana, Google Workspace and more—so everything talks to each other
Giving you the tools, templates, and structure to finally breathe
Because a process doesn’t dull your creativity. It protects it.
I work with brands who are done winging it.
They’re not just looking to grow—they want to level up. They want space to think, to create, and to step fully into their role as a leading expert. And they want the way their business runs to reflect the same care and intention they pour into their client experience.
What it’s like working with me
Think of me as the strategy partner who sees five steps ahead.
I set up the system so you’re ready when you get there. You’ll find me calm, clear, and always in your corner. I’m always looking at things with the shoe on the other foot:
What does your client need to feel that instant sigh of relief when they sign on?
Where can we add clarity, ease, or a touch of delight?
What would make them recommend you without even being asked?
Because systems aren’t just about saving you time—they shape the way people feel about working with you. So I want to bring this foresight to the table, so you’re prepared to steadily grow without a hiccup.