Dubsado for Wedding Florists
Meet Tony, From Tony Dunn Flowers
Tony Dunn Flowers is a Brighton-based floral design studio creating all things floral for weddings, events, and more. Alongside his team of skilled florists, Tony delivers beautifully designed arrangements with a strong focus on quality and customer service.
As his business and reputation flourished, keeping on top of everything manually was no longer cutting it. Tony was manually managing multiple weddings and events at once, while still trying to give each client a high-touch experience.
the case study
What was happening behind the scenes for Tony
As Tony’s calendar filled up, his manual way of managing clients started to create bottlenecks…
Everything was handled without automation; enquiries, consultations, proposals and payments all relied on email and constant back-and-forth.
There was no clear process in place, which meant:
Client information was scattered across inboxes
There was no clear, up to date overview of upcoming weddings and tasks
Proposals were sent manually each time and mainly and felt off-brand
Payments had to be chased and could get easily missed
There was no consistent way to collect key details or feedback
Tony also knew the experience wasn’t matching the standard of his work. He wanted his onboarding to look and feel as good as his flowers, and something needed to change.
How Dubsado changed how Tony runs his business.
Everything in one place
Tony now uses Dubsado to manage everything in one place, with it all connected to his website. From the first enquiry through to final thank you’s, each client sits within a single project, so nothing gets lost or overlooked.
Clarity for Tony’s team
It has also made things clearer for his team. Everyone can see what’s happening, what’s coming up, and what’s needed, without relying on Tony to pass things on.
Payments automated & on-brand
Payments are set up through Stripe, which means no more manual chasing. Proposals, forms, and emails all feel on brand, and the important details are stored where they should be, not buried in inbox threads.
Client’s own project space
Clients now have access to their own portal, giving them one place to check their details, plans, and next steps. It takes some of the pressure off, especially when planning a wedding can already feel like a lot.
how tony feels about the change:
“I had full confidence she would deliver exactly what I wanted, and she did, and more!”
Tony knows where every client is, what’s coming up, and what needs his attention, without second guessing or digging through his inbox. The whole experience feels more like his brand too. From the first enquiry to the final details, it now reflects the same care and attention he puts into his flowers. And most importantly, he has more mental space.
services delivered
How I built a full Dubsado setup to automate Tony’s wedding flowers business, from start to finish.
We created a complete client journey covering onboarding, project management, and offboarding. This included:
Full account setup and migration of existing clients
Branded contracts and proposal templates
Lead capture form and detailed intake questionnaire
Automated schedulers for consultations
Email templates, reminders, and follow ups
Payment integration with Stripe
Client portal for a more professional experience
Workflow automation for each stage of the project
Feedback forms and testimonial collection process
Website integration for forms and scheduling
Handover training and support
The Glow Up
Every touchpoint in Tony’s client experience now feels aligned with his brand, from contracts and intake forms to the client portal his couples use throughout their wedding planning.
Expert in tools like
“Emma is simply AMAZING. She completely understood my business and really listened to what I wanted. Nothing was to much trouble and I had full confidence she would deliver exactly what I wanted, and she did, and more! I recommend Emma wholeheartedly and am so pleased I found her fabulous business.”
– Tony Dunn, director of Tony Dunn Flowers
Your client experience shouldn’t fall behind as your business grows.
If your current systems still feel manual or messy, there’s a better way to run things.
With Dubsado, you can bring everything together and create a process that actually supports your time and your clients.