The AI Visibility Check
5 Prompts to See What AI Says About Your Business
Not that long ago, finding a service provider meant opening Google and disappearing down a rabbit hole of tabs, reviews, and website pages trying to figure out who actually was the real deal.
But now? People are opening AI Search tools like ChatGPT or Claude and asking:
“Who’s a good wedding photographer in Brighton?”
“Recommend a Dubsado specialist in the UK.”
“Who can help me sort out my systems and workflows?”
And the mad thing is, most business owners have no idea what answer AI would give about them, or whether they would even show up at all.
That is the change happening right now.
People are outsourcing their Googling to AI tools. They want quicker answers, fewer tabs open, less digging around. Which means your business is no longer being judged only by your website… AI tools are trying to piece together a picture of your business from all over the internet:
Your reviews.
Your website.
Your Instagram bio.
Articles you have written.
Podcast interviews.
Directories.
Mentions.
LinkedIn.
Google Business Profile.
It is basically doing a giant online vibe check.
And before you panic, this is not about becoming some tech expert overnight! This is simply about understanding what AI currently sees when it looks at your business, and whether that picture actually reflects what you do.
So let’s test it.
5 AI Prompts Every Founder Should Try
Just copy and paste these prompts into your preferred AI search tool.
Bonus tip: Open the AI search tool in incognito so it has no background context on you or your business!
Prompt 1 — How is my brand described online?
Use the following prompt:
Based on publicly available information, how would you describe the brand/business: [Your Name/Business Name/Brand]? What does this person appear to be known for? List the key themes or expertise areas associated with them.Sometimes the response is surprisingly accurate… And sometimes it sounds like AI has confused your business with three other people and a Pinterest board circa 2018.
What you are looking for
Ask yourself:
Does this sound like my business?
Is it obvious what I actually do?
Would a potential client understand my worth from this?
Does it sound confident or vague?
If the answer feels muddled, that is usually a sign your online presence is giving mixed signals.
Not because your business is bad. Usually because there is not enough clear information online for AI to connect the dots properly.
Prompt 2 — Check what AI associates you with
Use the following prompt:
Based on public web content, what topics or areas of expertise are associated with [Your Name] or [Your Business Name]?This one is fascinating because it reveals what AI thinks your “thing” is.
For example:
a photographer may want to be associated with luxury weddings
a coach may want to be associated with burnout recovery
a designer may want to be known for branding, not Canva templates
But AI can only work with the information it finds repeatedly online.
Which means your blogs, captions, service pages, interviews, FAQs, and profiles all help shape that picture.
If the response feels random or surface level, it usually means your messaging needs tightening up a little.
Prompt 3 — Would AI actually recommend you?
Use the following prompt:
If someone asked for a recommendation for a [your service], would [Your Name] or [Your Business Name] likely appear as a suggested expert? Explain why or why not based on publicly available information.Prepare for the uncomfortable truth.
Not in a dramatic way.
More in a:
“Ohhh… right. I can see the gaps now.”
kind of way.
Because AI might tell you:
there is not enough information online
your reviews are limited
your website lacks detail
competitors have stronger authority signals
your expertise is not obvious enough
And honestly, that is useful information.
Because now you know what needs strengthening.
AI is basically looking for proof
One thing people often misunderstand is this: AI does not just trust what your website says about you. It looks for supporting evidence elsewhere.
So if your website says: “We are experts”, AI is asking: “Okay… But does the internet agree?”
That is why credibility signals matter. Things like:
Reviews
Interviews
Backlinks
Guest features
Educational content
Podcasts
Google reviews
Consistent business information
All of these help AI build trust in your business.
Prompt 4 — Ask AI what makes your business look credible
Use the following prompt:
What signals suggest that [Your Name] or [Your Business Name] is a credible expert in [your field]? Look for things like articles, profiles, interviews, content, or mentions.This prompt shows you what evidence AI can actually find to support your expertise.
You may notice it mentions:
Reviews
Interviews
Articles
Podcasts
Guest features
Educational content
Directories
Or you may realise there is very little there at all. That does not mean you are not experienced. It usually just means your expertise is not visible enough online yet.
Prompt 5 — Ask AI what is missing from your online presence
Use the following prompt:
Review the online presence of [Your Name] or [Your Business Name]. What information appears to be missing that would make their expertise clearer?This is usually the prompt that gives people the biggest reality check. Because the answer is often not: “Your business is terrible.” It is usually much smaller things.
Things like:
Your services are not explained clearly
Your website copy feels vague
Your location is missing
There are no case studies or testimonials
Your expertise is not obvious enough
There is not much educational content online
Your business information is inconsistent across platforms
And honestly, most businesses are in this position right now, because until recently, nobody was building their website thinking: “How will AI interpret this?”.
But now that search behaviour is changing, clarity matters more than ever.
The good news is, these are usually small improvements that build over time. Not a full business overhaul, or a complete rebrand. Just clearer signals that help both people and AI tools understand what you do and why somebody should trust you.
Want help improving your AI visibility?
If these prompts made you realise your online presence feels a bit patchy, you are definitely not alone.
That is exactly why messaging strategist Emma Griffin and I created our AI visibility workshop.
Inside, we walk you through:
How AI tools decide which businesses to recommend
How to make your website easier for AI to understand
Simple ways to improve your credibility signals
What content actually helps your visibility
Practical updates that make a real difference
You’ll also get our implementation guide and copy-and-paste AI prompts so you can actually put this into action.
All the confusing jargon is broken down into actual human language. No tech overwhelm. And no guessing where to start. Just practical guidance to help your business become easier to find, easier to understand, and easier to trust online.
